Turn what-ifs into brave next steps.
The Maybe Project™ is a framework, a book, a podcast, and a coaching practice for anyone standing in the fertile space between doubt and determination.
Maybe: Turn What-Ifs Into Brave Next Steps
A self-help book built around the seven-stage Maybe Loop — a framework for moving through uncertainty with honesty, courage, and grace. Written for anyone who has a question they can't shake and isn't sure what to do about it.
The Maybe Pages
The companion workbook — nine chapters of prompts, exercises, and reflection space to turn a "maybe…" into a step you actually take. It's built to pair with Maybe: Turn What‑Ifs Into Brave Next Steps, but works just as well on its own.
Working through it? Pair it with the Seven-Day Maybe Challenge — one small experiment to try over seven days.
The Maybe Loop™
A seven-stage framework for working through the decisions that matter most — not by eliminating uncertainty but by moving through it honestly. The loop is not linear. It breathes.
"Maybe" is the fertile space between doubt and determination — the moment before a life changes shape. — The Maybe Project™
Try the Seven‑Day Maybe Challenge.
Pick the maybe you keep circling. You'll get one short email with a small experiment to run inside the life you already have. Then take the next seven days to try it and see what your maybe actually wants.
You'll also get the Maybe newsletter on Substack. Unsubscribe anytime.
Ways into the work.
Whether you're just discovering the framework or ready for guided 1:1 work, there's a way in that fits where you are right now.
Maybe: Turn What‑Ifs Into Brave Next Steps
The book gives you the complete framework. The Maybe Pages is a separate, standalone companion workbook with space to work through your own live question.
The Maybe Podcast
Conversations that sit with uncertainty instead of rushing past it — new episodes on Spotify and Apple Podcasts.
Instagram & LinkedIn
Follow along for the ideas and moments in between episodes, plus updates on the book, workshop, and speaking.
Maybe Sessions — The Workshop
A 90-minute live experience — in person or virtual, solo or with your team — walking the Maybe Loop through four parts: Riff, Verses, Chorus, Bridge. Something new is on the way.
Turning What-Ifs Into Brave Next Steps
A talk on the word underneath the work: "maybe" comes from "it may be" — not a hedge, but an opening toward what you're able to become. Rob speaks on the Maybe Loop and courageous movement for organizations and leadership teams navigating change. It's a loop, not a ladder. Available for keynotes and workshops.
The Maybe Podcast
Episodes that sit with uncertainty instead of rushing past it — conversations designed to create room for resonance, reflection, and recognition.
"You don't need a complete life overhaul to make meaningful change — just the next right step." — A Listener
About Rob McLoughlin
Author, speaker, podcast host, songwriter, and decision intelligence researcher. Creator of The Maybe Project™ and founder of DCDR.
Two decades at the intersection of data and humanity
For two decades, Rob has helped companies and creatives understand how real decisions get made — especially the ones that don't fit neatly into job titles, social posts, or five-year plans. Over time, he became most interested in the decisions that break those frameworks — the ones that reshape what we think we want. With Maybe, he brings that work into the room and onto the page.
Maybe: Turn What‑Ifs Into Brave Next Steps
Plus The Maybe Pages, a separate companion workbook.
Keynotes & Workshops
Bringing the Maybe Loop to teams and leaders.
The Maybe Podcast
Weekly conversations with uncertainty.
Maybe Sessions
Live 90-min workshop.
DCDR — Decision Intelligence
Rob's organizational work lives at DCDR, his decision intelligence consultancy. DCDR helps brands, teams, and leaders make better decisions in uncertainty.
Coherence: Align Your Story, Data, and Decisions
Rob's next book applies the same instinct behind Maybe to organizations — closing the gap between the data a company has, the story it tells, and the decisions it actually makes.
You don't have to know everything — just the brave next step.
Start with the Soundcheck, get the book, or reach out directly. The Maybe Project™ is here for the question you can't stop carrying.